Case Study: Peabody Essex Museum streamlines its digital experience with ZeroDegrees Inc

Peabody Essex Museum boosts session duration 11% with ZeroDegrees Inc

The Peabody Essex Museum, a world-renowned art museum, faced a challenge with its website, which was difficult to navigate and left visitors flat despite its informative exhibit pages. They engaged their neighbor and vendor, ZeroDegrees Inc., for a scientific assessment and UX strategy to create a more logical and immersive digital experience for planning visits and shopping.

ZeroDegrees Inc. conducted user research to build personas and performed a heuristic review, finding the site was overwhelmed with promotions and led to dead ends. They created iterative sketches to redesign the navigation, page templates, and event section. The results included an immediate navigation overhaul and a newly launched site that drove a 20% increase in total sessions, an 11% increase in session duration, and a 7% decrease in bounce rate, fundamentally transforming the museum's user-centric approach.

Peabody Essex Museum