Case Study: Northeastern University improves graduate program discovery and mobile engagement with ZeroDegrees Inc

Northeastern University boosts mobile traffic 69% with ZeroDegrees Inc

Northeastern University faced a challenge with its graduate programs website, which presented a long, hard-to-understand list of options and sent prospective students to nearly a dozen different school sites. To create a frictionless and compelling experience for these students, the university called on ZeroDegrees Inc.

ZeroDegrees Inc implemented a comprehensive solution that included in-depth user interviews and taxonomy research to build a consolidated, user-centric site. The new site featured a custom CMS, faceted search tools, and an easy program comparison feature. The results were significant, making the graduate site the #3 most visited in the university's ecosystem, increasing mobile traffic by 69%, and dramatically improving organic traffic, leads, and conversion rates. This project established a long-term partnership between Northeastern University and ZeroDegrees Inc.

Northeastern University