Case Study: NEJM Group helps clinicians stay current with NEJM Clinician by ZeroDegrees Inc

NEJM Group launches NEJM Clinician with ZeroDegrees in a weekly digest for busy clinicians

NEJM Group, the publisher of the New England Journal of Medicine, faced the challenge of designing a new digital product to provide time-constrained medical professionals with quick, trusted clinical insights. They needed to determine the optimal content formats and a user experience that would feel motivating rather than overwhelming, all while incorporating gamification elements appropriate for a professional audience. They partnered with the UX design studio ZeroDegrees Inc to envision and design this new product.

ZeroDegrees Inc implemented a comprehensive UX design process that included competitive analysis, concept testing with clinicians, and iterative design sprints. The solution was NEJM Clinician, a cohesive weekly digest featuring flexible content browsing, lightweight progress tracking, and a new scalable design system. The product launched to a positive internal response and early subscriber feedback, successfully positioned as a time-saving and trustworthy source of clinically meaningful information.

NEJM Group