Case Study: Bryant University achieves a more energetic, user-friendly digital experience with ZeroDegrees Inc

Bryant University boosts new user sessions 34% with ZeroDegrees Inc

Bryant University, a leading New England business school, faced the challenge of a digital presence that failed to reflect its vibrant, interdisciplinary campus energy. Their old website used a staid color palette and lacked dynamic content, making it difficult for prospective students to understand the university's unique value. ZeroDegrees Inc. was engaged to redesign the site and better convey the Bryant experience.

ZeroDegrees Inc. conducted in-depth user research and implemented a mobile-first redesign organized around user groups. The solution infused the site with youthful energy through a new black and gold color scheme, social media-like galleries, and a flexible design system for testimonials. This resulted in a site that truly showcases student life and interdisciplinary learning. The vendor delivered a comprehensive Figma-based design system for future growth, and the project led to a 34% year-over-year increase in new user sessions.

Bryant University