Case Study: Blueshift Nutrition launches an intuitive nutrition ecommerce experience with ZeroDegrees Inc

Blueshift Nutrition launches ecommerce and wins new customers with ZeroDegrees Inc

Blueshift Nutrition, a new entrant in the crowded supplements market, faced the challenge of changing consumer habits and making its complex line of pod-based supplements and high-tech bottle understandable and desirable. To disrupt the market, they partnered with ZeroDegrees Inc to create a new digital experience and ecommerce platform from the ground up.

ZeroDegrees Inc employed a user-centric approach, conducting research like virtual ethnographies and designing an experience featuring a personalized quiz called the Blueshift Blueprint. This solution made the complex product range user-friendly and helped launch a successful ecommerce site. The results for Blueshift included garnering new customers, earning press attention, attracting investors, and achieving solid early results, with ZeroDegrees playing a pivotal role in their initial success.

Blueshift Nutrition