Case Study: x.ai fuels rapid growth and preserves team culture with ZeroCater

How team dinner helps fuel x.ai’s rapid growth

X.ai, maker of the virtual personal assistant Amy, faced the challenge of scaling quickly—growing headcount by about 300% in a year and closing a $23M funding round—while keeping a tight-knit, collaborative culture and meeting relentless product-release deadlines. To sustain team morale and regular face-to-face connection during crunch weeks, X.ai instituted Wednesday night office dinners ordered through ZeroCater.

ZeroCater provided regular catered Wednesday dinners (favorites included Korilla BBQ and Dos Toros), enabling employees to step away from desks, meet new hires, and maintain informal team rituals. As a result, X.ai preserved a collaborative culture through rapid growth—helping integrate a team that expanded from roughly 18 to over 50—while keeping the team motivated and connected around weekly release cycles.

X.ai

Brian

Director of Customer Acquisition