Case Study: Americano Deli & Grill expands into Bay Area office catering with ZeroCater

Americano Deli & Grill - Customer Case Study

Americano Deli & Grill is a family‑owned Bay Area restaurant bringing Montenegro‑inspired sandwiches, cheesesteaks and sauces to San Mateo (and later Livermore). Facing the challenge of growing beyond walk‑in customers, expanding the brand across the Bay Area, and keeping pace with changing food and marketing trends, Americano partnered with ZeroCater to reach busy office audiences and extend its customer base.

ZeroCater’s office catering service put Americano Deli & Grill into workplaces across the region, serving as both a revenue stream and a powerful marketing channel. The partnership increased walk‑in traffic, broadened brand awareness throughout the Bay Area, and helped fuel measurable growth — including the opening of a second Americano location in Livermore — demonstrating the tangible impact of ZeroCater’s catering solution.

Americano Deli & Grill

Vesna Kahriman

Owner