Case Study: RELYCO improves email deliverability with ZeroBounce

Relyco lowers bounce rate to 0.67% with ZeroBounce

Relyco, a supplier of specialty paper products, faced declining email performance due to an aging and unmaintained database. To proactively address this issue and improve email deliverability, the company turned to the vendor ZeroBounce for its email validation and list cleaning services.

By implementing ZeroBounce's platform, including its integration with HubSpot and its email validation API for web forms, Relyco streamlined its process for removing invalid addresses. The solution resulted in a measurable improvement, reducing the company's bounce rate from 1% to 0.67%. This led to higher deliverability, better open rates, and a stronger sender reputation, allowing the team to focus on improving campaigns.

Relyco