Case Study: Labyrinth Digital reduces bounce rates and protects deliverability with ZeroBounce

Labyrinth Digital cuts bounce rates to 0% with ZeroBounce

Labyrinth Digital, a full-service ecommerce marketing agency, faced a critical challenge with bot activity sabotaging its clients' abandoned checkout emails. Fake addresses were entering their Klaviyo flows, driving bounce rates as high as 60% and threatening email deliverability and revenue. They needed a solution from a vendor like ZeroBounce to filter these invalid emails without adding friction to the customer checkout experience.

By integrating ZeroBounce with Klaviyo via Zapier, Labyrinth Digital implemented a real-time email validation flow. This solution instantly checks addresses during checkout and filters out invalid ones before they reach a campaign. The results were immediate: bounce rates dropped to 0% across three client accounts, and the agency was able to send approximately 30% more abandoned cart emails, safely protecting deliverability and revenue.

Labyrinth Digital