Case Study: BarCups boosts email engagement to 78% with ZeroBounce

BarCups boosts email engagement to 78% with ZeroBounce

The customer, BarCups, a branded drinkware company, faced the challenge of low email engagement and the risk of being blocked during a migration to a new email service provider, Mailchimp. Their marketing consultant, Elizabeth Jacobi of MochaBear Marketing, identified that poor data hygiene was the core issue and recommended using the email validation service from ZeroBounce to clean their list before the migration.

By implementing ZeroBounce's email validator, BarCups was able to identify and remove 13% of bad data from their email list. This solution delivered significant results: after the migration, their email engagement rate soared to 78% on an onboarding journey. This clean list also resulted in immediate cost savings on their email platform fees and ensured a successful, uninterrupted transition to their new ESP.

BarCups