Case Study: University of Saint Joseph achieves seamless co-ed transition and enrollment growth with Zero Gravity Marketing

University of Saint Joseph streamlines co-ed transition and boosts enrollment with Zero Gravity Marketing

The University of Saint Joseph faced the challenge of navigating a sensitive transition from a single-sex to a co-ed institution while needing to attract new students and strengthen its brand. To guide this change and achieve its enrollment goals, the university partnered with vendor Zero Gravity Marketing for digital marketing and web development services.

Zero Gravity Marketing implemented a data-driven strategy that included comprehensive market research, a complete website redesign focused on user experience and SEO, and the development of a unique creative design. As a result, USJ saw improved enrollment, a seamless co-ed transition, and a stronger overall brand image. The staff reported feeling more informed and the enrollment process was streamlined, achieving the university's primary goals.

University of Saint Joseph