Case Study: Tufts University boosts summer program awareness and inquiries with Zero Gravity Marketing

Tufts University drives 569+ program inquiries with Zero Gravity Marketing

Tufts University, a top private research university, needed to increase awareness and enrollment for its 2017 Summer Programs among undergrad and high school students. To meet this challenge, they enlisted the digital marketing agency Zero Gravity Marketing (ZGM) to create a strategic, holistic marketing campaign based on intensive market research.

Zero Gravity Marketing implemented a comprehensive multi-channel campaign that included social media, digital and print advertising, email marketing, radio, and influencer outreach. This strategy utilized custom landing pages to target specific audiences through PPC, remarketing, and Facebook advertising. The campaign generated over 10.9 million impressions, drove more than 37,000 clicks, and resulted in 569 program inquiries for Tufts University.

Tufts University