Case Study: Selective Insurance boosts brand awareness with Zero Gravity Marketing

Selective Insurance boosts branded searches 115% with Zero Gravity Marketing

Selective Insurance, a company that historically operated through independent agents, faced a challenge in improving its brand recognition and reaching specific target audiences. They partnered with the vendor Zero Gravity Marketing to develop digital marketing strategies that would increase awareness amongst prospect businesses, agents, and current customers.

Zero Gravity Marketing implemented a comprehensive solution utilizing SEO, PPC, and creative design. Their strategies included optimizing Selective's website for search engines and running paid media campaigns across multiple platforms. The measurable results were significant, including a 115% increase in branded searches, 45 million ad impressions, and 1.1 million website clicks and video views. Zero Gravity Marketing also achieved a 50% increase in organic search impressions and an 8.2% decrease in bounce rate, successfully boosting Selective Insurance's overall digital presence.

Selective Insurance