Case Study: North American Power achieves major growth in PPC leads and organic traffic with Zero Gravity Marketing

North American Power boosts PPC leads 101% with Zero Gravity Marketing

North American Power, an energy provider, faced declining results from its traditional advertising and direct mail efforts. Their website was not optimized for SEO, and their initial Google ad campaigns were inactive. To reach customers more effectively, they partnered with Zero Gravity Marketing for a comprehensive digital marketing solution.

Zero Gravity Marketing implemented a multi-channel strategy encompassing PPC, SEO, paid social, and email marketing. This approach significantly increased brand awareness and conversions. The results were substantial, including a 101% year-over-year increase in PPC leads, a 100% boost in top-of-funnel enrollments, a 98% rise in organic traffic, and an increase from 2 to 259 keywords ranking on Google's first page.

North American Power