Case Study: Leukemia & Lymphoma Society boosts social engagement with Zero Gravity Marketing

Leukemia & Lymphoma Society boosts TikTok engagement 155% with Zero Gravity Marketing

The Leukemia & Lymphoma Society (LLS) engaged Zero Gravity Marketing (ZGM) to enhance its substantial online presence with a digital strategy that would go viral. The challenge was to create shareable content for a campaign that would educate the public, disrupt social feeds, generate donations, and promote a viral challenge.

Zero Gravity Marketing implemented a multi-platform strategy involving impactful graphics, interactive stories, and a targeted influencer campaign. This approach resulted in massive year-over-year engagement increases: 122% on Facebook, 215% on Instagram, 465% on Twitter/X, and 155% on TikTok, alongside significant follower growth and millions of views on campaign videos.

Leukemia & Lymphoma Society