Case Study: IDOC achieves 151% organic traffic growth with Zero Gravity Marketing

IDOC boosts organic traffic 151% with Zero Gravity Marketing

IDOC, an optometric alliance serving independent optometrists, faced the challenge of elevating its brand to become a market leader following a recent merger. They needed a comprehensive marketing strategy to educate optometrists on the value of their partnership and support their members' own marketing needs. They partnered with Zero Gravity Marketing for a complete suite of digital marketing services.

Acting as an extension of the IDOC team, Zero Gravity Marketing implemented an integrated solution that included a complete website redesign, organic SEO, PPC, email marketing, social media advertising, and video production. The results were significant, including a 151% increase in organic traffic, a 124% growth in new visitors from search, and over one million Google Ads impressions. Zero Gravity Marketing's efforts led to a 53% overall increase in website visits year over year.

IDOC