Case Study: Excelsior University achieves 60% more leads with Zero Gravity Marketing

Excelsior University boosts lead volume 60% with Zero Gravity Marketing

Excelsior University needed to generate more qualified leads to meet its ambitious enrollment goals while increasing the efficiency of its paid media efforts. The university engaged Zero Gravity Marketing for strategic oversight to streamline campaign performance and identify new opportunities across various ad channels.

Zero Gravity Marketing implemented a multi-channel, data-driven strategy that refined campaign structures and optimized conversion paths. The results included a 60% increase in lead volume, a $0.13 cost-per-click on new Reddit campaigns, a 17% lift in non-branded Google conversions, and a 44% surge in retargeting click-through rates, positioning Excelsior for sustained enrollment growth.

Excelsior University