Case Study: Defibtech boosts organic traffic and email engagement with Zero Gravity Marketing

Defibtech boosts organic sessions 405% with Zero Gravity Marketing

Defibtech, a worldwide manufacturer of Automated External Defibrillators (AEDs), faced a significant challenge due to its lack of a digital presence. The company relied primarily on word-of-mouth and tradeshows and was being overlooked by larger competitors. They engaged the vendor Zero Gravity Marketing to increase their brand awareness through digital channels including SEO, PPC, social media, and email marketing.

Zero Gravity Marketing implemented a comprehensive digital strategy, starting with a foundational SEO framework to target high-value keywords and create quality content. They also built a social media presence on Facebook, LinkedIn, and Instagram and executed email marketing campaigns. The results were substantial, including a 405% increase in organic sessions and a 528% growth in organic new users year-over-year, significantly boosting Defibtech's online visibility.

Defibtech