Case Study: Core Informatics boosts leads and PPC traffic with Zero Gravity Marketing

Core Informatics boosts PPC visits 690% with Zero Gravity Marketing

Core Informatics, a laboratory data management solution later acquired by Thermo Fisher Scientific, needed to improve brand awareness and lead generation but lacked the necessary in-house marketing resources. Their materials also suffered from an inconsistent brand image, which created confusion for potential clients. They engaged vendor Zero Gravity Marketing to develop a comprehensive SaaS marketing plan to address these challenges.

Zero Gravity Marketing implemented a complete brand revamp and a comprehensive digital strategy that included a new website design, SEO, and an intensive PPC campaign. This solution yielded significant measurable results for the customer, including a 690% growth in PPC visits, a #3 Google ranking for the highly competitive term "LIMS," and a 114% increase in total leads year over year.

Core Informatics