Zero Gravity Marketing
41 Case Studies
A Zero Gravity Marketing Case Study
Bull Sheath Leather, a Texas-based maker of handcrafted leather goods, faced a significant drop in conversions and a dramatic loss in SEO rankings due to outdated and harmful SEO tactics. They approached Zero Gravity Marketing to reverse this damage and regain their organic search visibility amidst a rapidly evolving digital landscape and increased competition from paid campaigns.
Zero Gravity Marketing performed a comprehensive technical SEO audit and cleanup, fixing duplicate content and optimizing on-page elements. They also implemented a Conversion Rate Optimization strategy using OptinMonster to re-engage users. The results were substantial, including a 24% revenue growth within three months of starting SEO, a 2239% ROI on CRO initiatives, and the improvement of over 180 keyword rankings. Bull Sheath Leather also gained significant visibility by being featured in over 36 Google AI Overviews.