Case Study: American Cruise Lines boosts brochure requests with Zero Gravity Marketing

American Cruise Lines boosts brochure requests 23% with Zero Gravity Marketing

American Cruise Lines, the largest cruise line in the U.S., sought to elevate its digital performance by improving user engagement and increasing brochure requests, a key touchpoint in its booking funnel. The challenge was to convert existing site visitors without disrupting their experience. They partnered with Zero Gravity Marketing to address this.

Zero Gravity Marketing implemented a data-backed strategy focused on conversion rate optimization. By analyzing user behavior, they deployed targeted Exit Intent pop-ups with compelling messaging to capture interest from users about to leave the site. This solution led to a significant 23% year-over-year increase in brochure requests, with over 8,500 requests in a single month directly attributed to the pop-ups, far exceeding performance goals.

American Cruise Lines