Case Study: Advanced Heating Oil boosts local search visibility with Zero Gravity Marketing

Advanced Heating Oil boosts organic users 193% with Zero Gravity Marketing

Advanced Heating Oil, a home heating oil delivery company in Southeastern Connecticut, sought to enhance its local digital presence and compete more effectively with other regional providers. They faced challenges including fluctuating oil prices and the need for niche, location-specific SEO to reach their target audience. They partnered with Zero Gravity Marketing to address these challenges.

Zero Gravity Marketing implemented a local SEO strategy focused on Google My Business optimization and creating content with Connecticut-specific keywords. This solution drove significant results, including a 193% increase in organic users and a 108% increase in search impressions. The efforts also led to over 2,416 calls and 13,028 website visits via Google My Business in a six-month period.

Advanced Heating Oil