Case Study: National Financial Services Firm achieves 1,900% traffic growth and 350+ B2B leads with Zero Company

National Financial Services Firm - Customer Case Study

National Financial Services Firm brought in Zero Company to turn around its search marketing and drive more B2B leads in a highly competitive, lucrative category. The client's site had minimal search presence, faced household-name competitors on target keywords, and lacked strong calls to action in its lead funnel.

Zero Company launched immediate PPC to gain instant search visibility and traffic for conversion-rate optimization while simultaneously building long-term SEO through search-friendly content, off-site social signals, link building, and CRO improvements. The effort produced a >1,900% traffic increase (from 662 to 13,425 monthly by month 15), lifted leads from 1–2/month to ~50/month, drove 113,240 visitors and 350+ B2B leads (85% new visitors), and is projected to reach ~170,000 visitors and 600 leads next year—delivering a massive ROI and helping enable the company’s acquisition.