Case Study: Large National Ecommerce Company achieves 403% conversion lift and 667% increase in monthly orders with Zero Company

Large National Ecommerce Company - Customer Case Study

Large National Ecommerce Company, a major online retailer, was struggling with internally managed search marketing in a highly competitive category and was losing money on PPC with poor ROI. Five years ago they engaged Zero Company’s performance marketing/search-marketing services to improve conversions and drive more profitable sales.

Zero Company established customer lifetime value, optimized the sales funnel, implemented keyword-level tracking, refined daypart bidding, mapped peak seasons, added remarketing tactics and ran ongoing ad split testing to boost CTRs. As a result, Zero Company drove a 403% increase in conversion rate by year four (from a 0.8% starting point), increased orders per month by 667%, and significantly lowered cost per acquisition while growing order volume.