Case Study: Multi-state environmentally friendly energy supply company achieves 1,349% lead growth and 85% lower cost-per-lead with Zero Company

Energy Supply Company - Customer Case Study

Energy Supply Company, a multi-state environmentally friendly energy supplier, was struggling with a poorly designed website, low AdWords Quality Scores, minimal organic search visibility and inconsistent email follow-up. Zero Company was engaged to improve performance marketing, specifically regional PPC and SEO, to drive more qualified traffic, increase lead conversions and boost sales.

Zero Company implemented keyword-level tracking, regional landing pages to bypass the main site, an autoresponder series to nurture leads, and daily PPC optimization plus advanced targeting tactics. The results were dramatic: conversions rose from an average of 55 leads/month at $44.18 per lead (2.06% conversion) to 96 Google leads at $7.46 per lead (12.58% conversion) immediately, with conversion rates climbing above 20% and leads up 1,349% after eight months. Zero Company’s SEO work also delivered business-changing gains—organic traffic increased over 570%—while Quality Scores and cost-per-conversion fell substantially.