Case Study: BART achieves rapid newsletter growth and record site traffic with Zero Company

BART boosts site traffic 175% with Zero Company

The Bay Area Rapid Transit District (BART), a major public transportation system, wanted to substantially increase opt-in subscribers for its "BARTable This Week" newsletter and drive more traffic to its event-planning website. To meet this challenge, BART teamed up with Zero Company to develop a multi-channel digital marketing strategy.

Zero Company implemented a campaign targeting relevant audiences through Display, Search, Social Media, and Gmail advertising, with a key focus on geotargeting and retargeting. The results were exceptional, with site traffic increasing by 175% and nearly 50,000 new newsletter sign-ups. Zero Company's strategy achieved remarkably high conversion rates, including 61% on Twitter and 38% on Facebook.

BART