Case Study: Tourism Fiji achieves personalized destination marketing at scale with ZEPIC

Tourism Fiji drives 50% open rates with ZEPIC

Tourism Fiji, the official destination marketing organization for Fiji, faced challenges in personalizing its marketing after experiencing a massive surge in website traffic post-COVID. Using basic tools like MailChimp, they were limited to generic, geography-based segmentation and lacked a unified view of the customer journey. They partnered with ZEPIC to gain AI-driven segmentation and behavioral insights to better understand and engage their diverse audience of travelers.

By implementing ZEPIC's platform, Tourism Fiji unified its data and launched highly personalized, persona-driven campaigns. This solution delivered remarkable results, including email open rates of 40-50%, the generation of 100 new conversions in under 24 hours, and the successful segmentation of 15 million website visitors. ZEPIC enabled Tourism Fiji to identify key traveler personas and achieve significant operational efficiency and higher-quality leads.

Tourism Fiji