Case Study: Enthusiast Hotel Collection achieves 10x ROI and unified guest engagement with ZEPIC

Enthusiast Hotel Collection increases ROI 10x with ZEPIC

The Enthusiast Hotel Collection, a group of boutique properties, faced significant challenges due to tool sprawl across four separate legacy CRM platforms. This fragmentation resulted in a lack of a unified guest view, generic messaging, and manual campaign tracking processes. To overcome these operational bottlenecks, they partnered with ZEPIC to consolidate their customer engagement.

ZEPIC implemented a unified platform that provided a single view of each guest across all properties, automated real-time intent capture, and deployed automated engagement funnels. This solution delivered a 10x increase in ROI and a 5.4x higher revenue per 1,000 emails sent. By replacing the four legacy systems, ZEPIC provided automated data hygiene, eliminated software redundancy, and gave the team clear visibility into which campaigns drive direct bookings.

Enthusiast Hotel Collection