Case Study: Earthy Origins boosts customer loyalty and lifecycle engagement with ZEPIC

Earthy Origins drives 62% abandoned cart engagement with ZEPIC

Earthy Origins, a fast-growing direct-to-consumer organic food brand in India, faced challenges in scaling personalized customer engagement and managing complex last-mile delivery communications. They needed a smarter way to connect with customers throughout their lifecycle, from acquisition to loyalty, while handling operational nuances like city-specific delivery cutoffs. Their previous setup involved multiple siloed tools that lacked flexibility and a unified customer view.

By implementing ZEPIC’s unified customer experience platform, which included Shopify integration, WhatsApp automation, and a team inbox, Earthy Origins streamlined its workflows. The solution enabled personalized, timely communications based on customer behavior and location. As a result, ZEPIC helped Earthy Origins achieve a 62% engagement rate on abandoned cart campaigns, send over 10,000 monthly WhatsApp messages, and manage 700+ one-on-one conversations, leading to improved operational efficiency and a more transparent customer experience.

Earthy Origins