Case Study: Starz achieves faster, more transparent test management with Zephyr for JIRA

Starz Revs Up Testing Inside JIRA

Starz, a leading global media and entertainment company behind channels like STARZ®, ENCORE® and MOVIEPLEX®, faced growing QA challenges as its software teams expanded. Testing was fragmented across spreadsheets and documents with no formal tool to link requirements, test cases and defects; reporting was slow, visibility into test progress was poor, and the team needed a scalable solution to support parallel projects and faster delivery.

Starz selected Zephyr for JIRA to centralize test management and integrate QA into the development workflow. Zephyr provided a one‑stop place for test cases and cycles, real‑time reports and customizable statuses, and enabled early QA involvement in sprint planning. The result was faster test creation and execution, clearer visibility for developers and management, fewer defects, and improved ability to manage multiple projects and deliver higher‑quality software.

Starz

Mike Waldron

Q/A Manager