Case Study: Raconteur achieves 34,000+ subscribers and 100 daily registrations with Zephr

Raconteur Media gains 100 registered users per day by launching data capture solution

Raconteur Media, a B2B publisher, wanted to grow its digital audience and capture first-party data on its own site, but lacked a reliable system to identify visitors, understand behavior, and build effective registration walls. To address this, it turned to Zephr and its identity and data capture capabilities to create a flexible registration strategy without heavy coding or major changes to its tech stack.

Using Zephr’s customizable first-party data capture forms and identity module, Raconteur was able to A/B test registration options, streamline user journeys, and connect enriched reader data to its CRM. The results were strong: the publisher reached 100 registered users per day, achieved average session durations of 3+ minutes, and grew overall newsletter subscribers from 6,000 to 34,000+ after going live with Zephr.

Raconteur

Fayez Shriwardhankar

Head of Data