Case Study: New England Newspapers achieves 20% higher subscriber conversions with Zephr

New England Newspapers Inc gains a 20% uplift in subscriber conversions by optimising paywall meters

New England Newspapers Inc, a locally owned B2C publisher, wanted to grow digital subscription revenue and needed a faster, more flexible way to test and personalize offers. After struggling with developer-heavy paywall systems that made offer changes and seasonal campaigns slow and complex, they turned to Zephr to rebuild their registration and paywall experience.

Using Zephr’s flexible paywall tools, intuitive interface, and integrations with Mather Economics, New England Newspapers Inc was able to segment audiences, split test offers, and adjust paywall meters based on user behavior and demographics. The result was as much as a 40% increase in conversions for specific segments and an overall 20% lift in direct paywall conversions, helping the publisher improve personalization and scale digital subscriptions more efficiently.

New England Newspapers

Gary Lavariere

Chief Revenue Officer