Case Study: LeadDev achieves rapid digital monetisation growth with Zephr

LeadDev increase their subscription base by 50% in 8 months

LeadDev, a specialist content and events provider for software engineering leaders, needed to quickly transform from a face-to-face business into a digital one when COVID-19 cancelled its in-person events. To protect revenue and launch fully online experiences in under three months, the team turned to Zephr to handle identity and access management, virtual event registration, and audience engagement on their main website.

Using Zephr’s platform, LeadDev rapidly launched digital events, managed thousands of ticket registrations, and introduced a metered datawall with custom registration forms and rules-based access. The result was a secure online event experience, over a thousand paid visitors for LeadDev Together 2020, and a 50% increase in the subscriber base since launch, with Zephr enabling the team to make fast changes without heavy development support.

LeadDev

Dave Fletcher

Co-Founder