Case Study: Smartclip boosts Citan sales and site visits with Zeotap data activation

Smartclip - Customer Case Study

The customer, Smartclip, faced the challenge of helping a client boost sales for the Mercedes-Benz Citan van by reaching small and medium enterprises online and increasing website visits. They partnered with the vendor Zeotap and Publicis Media to apply high-quality data to achieve this goal.

Zeotap's solution involved activating data directly through an SSP to streamline publisher inventory management and deliver high-quality impressions to advertisers. This approach successfully allowed the client to reach its target audience and achieve optimal results for the campaign.

Smartclip

Ángel Fernández Nebot

Country Manager