Case Study: REWE Group achieves smarter customer acquisition and over 4% media savings with Zeotap

REWE Group cuts media waste by over 4% with Zeotap

REWE Group, a major European retailer, faced challenges in reducing media waste and efficiently acquiring new customers due to low data match rates on paid channels, inconsistent audience modeling, and operational bottlenecks. To address this, they partnered with Zeotap to leverage its customer data platform.

Zeotap's solution unified REWE's first-party data into activation-ready profiles, significantly improving match rates and enabling reliable audience suppression. This allowed REWE to save over 4% of their media budget in selected campaigns by reducing redundant reach. Furthermore, Zeotap's platform and an internal enablement program empowered over 70 users, driving self-sufficiency and ensuring privacy-compliant scaling.

REWE Group