Zeotap
15 Case Studies
Case Study: Red Bull boosts engagement with Zeotap
A Zeotap Case Study
Red Bull - Customer Case Study
Red Bull partnered with Zeotap to power its "Occasion@Work" campaign, which aimed to target professionals with energy drinks during their lunch breaks to combat workday stress.
Using a custom interest segment built from deterministic data on active food delivery app users, Zeotap provided the targeting solution. The campaign achieved an outstanding 115% increase in engagement, leading Red Bull to express great satisfaction and praise Zeotap as a reliable partner.
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Red Bull
Peter Jackson
Managing Director