Case Study: Pepe Jeans achieves more effective audience targeting with Zeotap

Pepe Jeans - Customer Case Study

Pepe Jeans sought to identify the most receptive audience for its new autumn/winter collection campaign. The company initially assumed its marketing would resonate with a younger demographic. To remove this guesswork, Pepe Jeans partnered with Zeotap and used its audience discovery service.

Zeotap ran a deterministic audience discovery analysis, which revealed the campaign was actually best received by a much older Gen X audience. Based on these insights, Zeotap enabled Pepe Jeans to shift its distribution strategy entirely. This allowed the company to reallocate its entire budget to the most profitable segment, ensuring the spending made its maximum impact.

Pepe Jeans