Case Study: a large FMCG brand improves cross-device customer understanding and marketing ROI with Zeotap

Large Fmcg - Customer Case Study

The large FMCG brand partnered with Zeotap, seeking a better understanding of its customers across devices to improve its marketing strategy. The company needed to effectively utilize its first-party CRM data to gain these insights and achieve more efficient audience targeting.

Zeotap implemented its end-to-end identity and data solution, onboarding the brand's first-party data with a high match rate. This process revealed new customer insights and enabled the discovery of new prospect audiences. The brand then enriched its data management platform with Zeotap's ID-verified data, which resulted in a 70% reduction in cost on-target, a 50% email match rate, and a remarkable 165% increase in ROI.