Case Study: a global bank achieves a 50% match rate with Zeotap CDP

Large Bank - Customer Case Study

Zeotap worked with a large bank operating globally across web, mobile, and email to improve customer acquisition in a highly competitive banking market. The bank needed to target the right prospects more efficiently, expand reach before fintech rivals, and reduce wasted spend caused by fragmented and inaccurate customer targeting that was hurting ROAS.

Using Zeotap’s Customer Data Platform, the bank unified web, email, and mobile IDs, enriched profiles with additional data, and built a scalable single customer view for lookalike audience modeling. Zeotap’s privacy- and security-focused data unification environment helped the bank run proprietary models for acquisition, resulting in a 50% match rate and 60 million profiles enriched, with the bank also reporting a 20% to 30% reduction in yearly attrition and stronger ROI.