Case Study: Global Retailer achieves more relevant product recommendations with Zeotap

Global Retailer Fills Gaps in First-party Data

Global Retailer partnered with Zeotap to improve the quality of its first-party data so it could deliver more personalized product recommendations. The retailer had identified gaps in its customer data that limited its ability to better understand shopper preferences and serve more relevant products.

Zeotap solved this by enriching the retailer’s CRM with Zeotap Enterprise Data, using a unified and curated age and gender dataset sourced from more than 130 premium data sources across multiple countries. With Zeotap, the retailer could run internal analytics, measurement, and activation on its own properties, resulting in more relevant product recommendations and supporting its customer-first strategy, with Zeotap citing up to 35% higher-performing personalization from the data used.