Case Study: Global Media Agency achieves greater marketing efficiency with Zeotap

Global Media Agency Achieves Greater Marketing Efficiency for Clients

A global media agency aimed to better serve its high-profile clients by combining its data capabilities into a full-stack platform to drive more efficient marketing strategies. To meet this challenge, the agency partnered with Zeotap after an extensive vendor search.

Zeotap implemented its Customer Data Platform (CDP), which the agency white-labels for its clients. The platform unifies data and provides actionable insights, enabling users to create machine-learned segments and activate them across channels easily. This solution allowed the agency's clients to run more efficient marketing campaigns, and the agency itself achieved higher client retention rates due to increased satisfaction.