Case Study: Carrefour achieves real-time cart recovery and personalization with Zeotap CDP

Global Cpg Achieves 30% Boost in Marketing Efficiency

Carrefour, one of the world's largest grocery retailers, faced the challenge of re-engaging customers who abandoned their online shopping carts. Without a real-time or personalized strategy, they were missing key opportunities to convert high-intent shoppers. To address this, they partnered with the customer data platform (CDP) vendor Zeotap to gain better data unification and activation capabilities.

Using Zeotap, Carrefour integrated its web properties to capture cart abandonment events in real-time and then triggered automated, personalized recovery emails through Salesforce Marketing Cloud. The solution successfully reactivated dormant customers and improved the overall shopping experience. This initiative unlocked new revenue opportunities and allowed Carrefour to increase customer loyalty and improve key eCommerce metrics with high efficiency.