Case Study: Entain Group boosts retargeting and real-time personalisation with Zeotap CDP

Entain Group boosts match rate 4x and launches 20+ use cases with Zeotap

Entain Group, a global leader in sports betting and gaming, faced challenges with their previous customer data platform (CDP) vendor, which lacked support and transparency. This hindered their retargeting campaigns and limited their ability to use multiple customer identifiers, preventing them from achieving efficient personalization and future-proofing their marketing efforts.

By implementing the Zeotap CDP, Entain gained a powerful and transparent data management solution. Zeotap provided dedicated support for seamless data ingestion, ID strategy configuration, and integration with over 100 destinations. The solution enabled a 4x higher match rate on Facebook, a 20% increase in player protection, and a 2.5% increase in same-day first-time deposits, significantly enhancing the effectiveness of their retargeting and real-time personalization campaigns.

Entain Group