Case Study: Breuninger achieves 46% higher average basket value with Zeotap CDP

Breuninger boosts average basket value by 46% with Zeotap

Breuninger, a German department store retailer, aimed to enhance its retargeting efforts but was challenged by underutilized data tracking and a lack of comprehensive customer profiles. They partnered with Zeotap and its Customer Data Platform (CDP) to optimize their customer targeting strategy for greater efficiency and personalization.

Zeotap implemented its CDP to create enhanced customer profiles and enable granular audience segmentation based on purchase behavior and other attributes. This solution allowed Breuninger to efficiently retarget high-value customers across multiple advertising channels. As a result, Breuninger achieved a 30% increase in cost order turnover ratio and a 46% boost in average basket value, significantly improving marketing efficiency and revenue.

Breuninger