Case Study: 3UK achieves increased marketing ROI with zeotap

3UK - Customer Case Study

3UK, a UK-based mobile operator, sought to leverage its vast amount of ID-verified customer data. Their challenge was to make this data available to brands in a way that would allow for accurate audience understanding and reach at scale. To achieve this, they partnered with the customer data platform zeotap.

zeotap implemented its technology to enable a safe and effective data partnership. The solution combined 3UK's first-party data with zeotap's own high-quality data on app usage and purchase intent. This powerful combination allowed major brands using the platform to achieve a significant increase in their marketing ROI.

3UK

Charlie Mcgee

Director of Advertising