Case Study: Pensions UK achieves a seamless rebrand with Zentso and Fonteva

Pensions UK updates 69 email templates and 285 web pages with Zentso

Pensions UK, a major UK pensions industry association, needed to execute a complete rebrand from their former name across all their integrated digital platforms. This daunting task involved updating their Salesforce CRM and Fonteva member portal, including thousands of automated workflows, email templates, and web pages, all within a short timeframe. They engaged the vendor, Zentso, for implementation and delivery services to manage this complex technical challenge.

Zentso implemented an automated solution to rapidly audit and update all instances of the old brand across the Salesforce and Fonteva environments. This included updating 69 email templates, 88 automated workflows, 129 triggers, and 285 web pages. The result was a seamless, cohesive rebrand that provided a smooth transition experience for both staff and members, maintaining critical functionality like single sign-on throughout the domain change.

Pensions UK