Zentail
15 Case Studies
A Zentail Case Study
Tevra Brands, a manufacturer of pet health products, faced significant challenges in growing its Walmart sales channel. Its best-selling EPA-regulated flea and tick treatments were ineligible for Walmart Fulfillment Services (WFS), and the economics of a first-party (1P) relationship with Walmart did not work. This created major fulfillment and listing barriers that prevented their top products from going live on the marketplace. The company partnered with the vendor Zentail to find a solution.
Zentail implemented a solution using Amazon Multi-Channel Fulfillment (MCF), allowing Tevra to leverage its existing Amazon FBA inventory to fulfill Walmart orders. The Zentail platform connected inventory, managed listings, and synchronized orders. As a result, Tevra grew from 2 published listings to 17 buyable listings, achieving a 90%+ publish rate and surpassing $100,000 in Walmart sales over a 30-day period, far exceeding its initial growth targets.