Case Study: Shively Sporting Goods achieves 360% GMV growth and doubles profit margins while reducing reliance on Amazon with Zentail

Shively Sporting Goods builds the perfect playbook for reducing its reliance on Amazon

Shively Sporting Goods, a Kentucky-based retailer established in 1968, faced a sudden collapse in sales after a major vendor fallout that exposed heavy reliance on Amazon FBA and a need to diversify channels quickly. To avoid months of manual work and reduce concentration risk, Shively turned to Zentail (alongside integration partner SkuVault) to modernize multichannel listing, inventory sync and fulfillment.

Using Zentail’s PIM and multichannel listing tools (integrated with SkuVault for warehouse operations), Shively launched to eBay, Walmart, BigCommerce and more, moved inventory into its own warehouses, and automated syncs and fulfillment. The results were dramatic: within the first year ecommerce revenue grew 360%, profit margins doubled, FBA dependence dropped, and pick/pack/ship times, inventory sync and profitability analysis all improved — outcomes Shively attributes directly to Zentail.

Shively Sporting Goods

Adam Flanders

Online Sales Executive and Ecommerce Lead