Case Study: Kissena Nail Supply achieves 2x year-over-year ecommerce sales and streamlined operations with Zentail

Kissena buffs out operational inefficiencies with Zentail

Kissena Nail Supply, a family-owned New York salon business that pivoted in 2016 to a B2C retail and ecommerce model, faced growing operational strain—fulfilling about 50 orders per week manually, managing hundreds of SKUs, and navigating complex marketplace requirements (notably Amazon beauty approvals). To streamline listings, inventory, and multichannel selling, Kissena turned to Zentail’s ecommerce automation platform.

Zentail onboarded Kissena, imported 1,700 SKUs, and pushed a single unified catalog to eBay, Shopify, Amazon and Walmart while integrating with ShipRush and providing tools like kits, a Buy Box Repricer, and analytics. The result: 2x catalog growth, 2x year‑over‑year sales volume with ecommerce now accounting for over 50% of sales, a 15% RoAS, a 60% Amazon Buy Box win rate, and significant time savings from eliminated manual data entry—benefits Kissena directly credits to Zentail.

Kissena Nail Supply

Tony Yang

Supply Director of Operations