Case Study: Hazel and Fawn cuts Target Plus onboarding time by 65% with Zentail

How Hazel and Fawn scaled on Target Plus

Hazel and Fawn, a boutique eco-friendly family retailer based in Missoula, Montana, wanted to expand beyond Amazon and Walmart by joining Target Plus, but faced concerns around inventory management, strict listing requirements, and limited team bandwidth. To support this move, they chose Zentail, using its multichannel listing and marketplace integration platform to help manage their catalog and onboarding process.

With Zentail, Hazel and Fawn used tools like SMART Types and Listing Prep to automate product data translation, streamline compliance, and simplify bulk edits and error resolution. Zentail cut onboarding time by 65% and enabled the team to manage 243 SKUs on Target Plus while growing sales significantly, including one brand increasing from 44 orders in January to over 1,300 units in November.

Hazel and Fawn

Dalton Leach

Ecommerce Specialist